Valentine is just around the corner and Premier Cool’s message, as a brand that’s all about self-confidence and seizing opportunities, is – “This Valentine, shoot your shot with confidence!” Simple as that. A lot of people have less materially when compared to you,...
Growing your self-confidence is one of the goals you must’ve either directly or indirectly set out to achieve in 2020. The word “indirectly” is used because when you map out your new year goals for the year, you may not intentionally set out to major on...
The Chill is finally here guys! Presenting the all-new and improved Premier Cool soap now enriched to give you 25hr long-lasting freshness throughout and beyond the day; even on your most active days!The new Premier Cool soap comes in three sizes (65g, 110g, and 150g)...
Football is a universal language and The Higher Institution Football League (HIFL) speaks that language well. In the two years of its existence, the HIFL and Premier Cool have transformed the face of collegiate football in the country. A brainchild of Pace Sports and...
Being cool, calm and collected is not by accident but a choice. The Debonair attitude starts from the house. Let’s look at “must haves” in your wardrobe: White Shirt No stylish man has ever lived without a white shirt in his wardrobe. It’s the classic item for...
Everybody knows that guys are tired of getting underwear during St. Valentine’s Day celebrations. We are not going to debate if it’s a cool gift item or not, no way. This article is for that lady who wants to put in extra thought and get gift ideas that will...