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Nigeria has one of the highest suicide rates in Africa with about 9.5% of every 100,000 people committing suicide. Of these, 9 out of 10 suicide victims are men.

In line with the International Men’s Day 2023 Global Campaign ‘Zero Suicide’, Premier cool is asking men to ‘Share The Pressure’ to encourage them to speak about the pressures that they face in order to lighten their emotional loads thus preventing suicide and boosting their overall wellbeing.

My Guy, Share The Pressure.

It’s okay to speak out when you feel overwhelmed, sharing makes all the difference!

SHARE THE PRESSURE – ELOZONAM

“The measure of a man is by what he earns” Can you relate?
Does it feel like you’re facing pressure to “be a man”?

SHARE THE PRESSURE – DANIEL

Ever felt the weight of expectations; leading, providing, protecting and always being the pillar?

SHARE THE PRESSURE – ELOZONAM AND DANIEL

“You’re a man; you have to figure it out,” “Just provide; no excuses; you’re a guy.”

Join The Conversation Online#ShareThePressure

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