Football is a universal language and The Higher Institution Football League (HIFL) speaks that language well. In the two years of its existence, the HIFL and Premier Cool have transformed the face of collegiate football in the country. A brainchild of Pace Sports and Entertainment Marketing in partnership with Nigerian Universities Games Association (NUGA), the competition has gained quite the following.
Following the widespread acceptance and participation in the first edition in 2018, with several success stories emerging of players who participated in the league going on to play for professional outfits both inside and outside the country, the second season is back, better, bolder, bigger, co-sponsored by Premier Cool Deo.
Premier Cool as a brand has always supported and championed the development of football in the country, hence it comes as no surprise that the brand has a stake in the HiFL this season. Premier Cool brings a lot more exposure to the league while leveraging on the brand’s reach and clout in the Nigerian market as well as the partnership we have with one of the biggest clubs in international football, Manchester City Football Club. Another great contribution to Nigerian football by Premier Cool is the introduction of a Coaching Clinic for the HiFl coaches facilitated by Manchester City FC coaches. The HiFL just got the Cooler than Cool treatment and it is so exciting!
Follow us on Instagram (@premiercoolng) and Facebook (Premier Cool Nigeria) and be a part of the excitement, view match stats and also win amazing prizes. Do not be the last to find out, click that follow button and experience coolness at its finest.