Premier Cool Relaunches in Grand Style with Africa’s Coolest Party!

It’s was all fun and excitement as the newly improved Premier, Nigeria’s No.1 family bar soap, manufactured by PZ Cussons was launched at the Cool for a Reason party, which recently took place at the Tickle Bay event place in Lekki, Lagos. The family brand which has had a presence in Nigeria for over 30 years is now in a new improved and refreshing new look!

The relaunch event tagged #CoolForAReasonParty, was the talk of the town as it not only had star players of Manchester City football club personally inviting Nigerians to the party in pidgin English, it also had representatives from the club present in the country  for the party, with exclusive gifts as well. The Cool for a Reason party brought together hundreds of Nigerians who gathered at the Tickle Bay pool side to witness the relaunch of one of Nigeria’s trusted brands, Premier Cool.

The Cool for A Reason Party which was aimed celebrating hard working Nigerians, who in spite of all the hustle and bustle manage to stay cool and fresh. Powered by Premier Cool Deo, the party featured ace comedian FunnyBone who was the event host, making sure guests stayed happy as he dished out really cool jokes. Naija’s finest artistes; Dice Ailes, SugarBoy, Skuki, Ajebutter, 9ice gave wonderful live performances alongside Superstar DJ Neptune and the Turn up king DO2TUN the official party hypeman as they made sure guests stayed on their feet, partying all through the night!

Funnybone and some invited guest at the #CoolForAReasonParty at Tickle Bay Event Centre.

Dice giving attendees a thrilling performance at the #CoolForAReasonParty

Sugarboy shutting down the place with his hit songs! #CoolForAReasonParty

Ajebutter took the party to a different level #CoolForAReasonParty
9ice Turned-Up the Party #CoolForAReason

Skuki performing shutting the place down at the #CoolForAReasonParty

According to the Channel Category Manager, PZ Cussons, Aisha Bello, the rebrand was borne out of the need to give the Premier brand a much cooler, attractive and assuring look. “We wanted a look and feel to reflect today’s lifestyle and also provide a variety of options for consumers to pick from, you know what they say about variety being the spice of life. The new improved Premier Cool Deo is a cooling soap by formulation, as it leaves you with a tingling sensation on your skin after bathing. We’ve also added colourful new variants; the Pure milk, Gentle Rose, Calming Aloe Vera and Soft Peach, including the new Premier Antiseptic Liquid! We want to provide all round personal care for our consumers, thus making their lives much better” She said.

Guests who attended the party didn’t leave emptied handed as they walked away with awesome goody bags containing gifts from Man City FC and the newly improved Premier Cool Deo and its colourful new variants. It’s safe to say if you missed the Cool for a Reason party, you had better go get a Premier Cool Deo to get in on the tingling sensation and excitement!

For more information and promos, visit the official Premier Cool Website. You can also follow their social media pages: Facebook, Twitter, Instagram. Also, stay entertained and updated on trendy topics and tips on the Cool blog by premier cool, to help you become the coolest guy.