Nigeria has one of the highest suicide rates in Africa with about 9.5% of every 100,000 people committing suicide. Of these, 9 out of 10 suicide victims are men.

In line with the International Men’s Day 2023 Global Campaign ‘Zero Suicide’, Premier cool is asking men to ‘Share The Pressure’ to encourage them to speak about the pressures that they face in order to lighten their emotional loads thus preventing suicide and boosting their overall wellbeing.