Premier Cool opened the new year with a cool Vybe!
Being the youthful brand that it is, Premier Cool set out to engage its target audience nationwide with the VYBE WITH PREMIER COOL campaign; an integrated experiential campaign that involved both online and offline activities.
The campaign was created to give an immersive brand experience to consumers across all channels; building a sense of community.
Phase 1 of the activation started in January and has continued well into February. The Premier cool “Vybe Team” have been visiting major cities across Nigeria, connecting with consumers, getting them to experience the brand. Consumers who met the Vybe team and took pictures with the team, posted on their social media pages… also won amazing prizes!
Phase 2 of the Vybe is the Premier Cool “Sweat Party”.
Understanding that the target audience of the brand is youthful chaps, who lead the “Fit-Fam” life, they also got to Vybe with Premier Cool. The sweat party commenced online and offline simultaneously, involving a celebrity fitness trainer.
The Online sweat party had fans participating in our live aerobics classes with our fitness trainer on Instagram TV (IGTV) and at the end of each session, they were instructed to
- Shoot a 1-minute video of themselves doing the exercises.
- Post it on their Instagram pages and tag Premier Cool @premiercoolng on Instagram.
Loads of entries were received, and the fans who really embodied the sweat party vibe won cool fitness gear from Premier Cool…A win-win!
While our online sweat party was ongoing, the Vybe was also on a high offline; Premier Cool took the sweat party Vybe to gyms across major cities in Nigeria and the turnout was quite massive! The chill squad really showed up with the Vybe!
The Vybe train is still moving across cities in Nigeria, and it is set to come to a full halt by March. Be vigilant because we just might be in your city!
Follow us on Instagram (@premiercoolng) and Facebook (Premier Cool Nigeria) and be a part of the excitement.
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