Man City stays Premier Cool with renewed Nigerian deal

Premier League champion Manchester City have extended their Nigerian partnership with PZ Cussons’ soap brand, Premier Cool.

Designated as the Club’s Official Personal Care Partner in Nigeria, the renewal announcement was made at an event in Nigeria during the Club’s global trophy tour.

First partnering in May 2015, Premier Cool has released City-branded personal care products in Nigeria, as well as used digital and on-pack promotions to engage with consumers. Premier Cool has also hosted football training sessions across Nigeria, hosted by City coaches.

Senior vice president of partnerships for City Football Group, Damian Willoughby, commented, “Nigeria is an exciting market for Manchester City – the passion for football is huge and City’s fanbase is growing rapidly.”

Premier Cool was launched in Nigeria in 2010 and has recently been relaunched to the market.

Brand and Activation Manager, Premier, Eniola Ogunlade, said: “After working seamlessly together for the past four years, we can proudly say that it has been a mutually beneficial relationship. This renewed partnership is a confirmation of the immense faith Premier Cool and Manchester City have in each other, as we continue to find innovative ways to offer greater opportunities to our consumers and football fans alike.”